Danny Denhard

Coached over 15 C-suite leaders (CEOs, CMOs, COOs, Product Leaders) from companies like Nike, BBC, and Gett, significantly improving personal and company performance.

Hosted numerous strategy and annual planning workshops, including AI workshops for Marketing Departments and Leadership teams, to develop long-term growth strategies.

Delivered keynote speeches and training courses on Growth, Marketing, and Company-Wide Strategy, sharing expertise with diverse audiences.

Mentored at Seedcamp's Open Office Hours, providing guidance to emerging startups and founders.

Acted as a strategic and Growth advisor, helping to grow the community of users and working with the Founder on strategic direction.

Advised on key growth initiatives, contributing to the expansion of the user community for a new parent's marketplace.

Developed and implemented a new long-term operating plan and company-wide strategy, including a Growth Loop model, to drive business growth post-PE acquisition.

Orchestrated a cross-functional test involving Data, Marketing, Product, Design, and Engineering teams, successfully rolling out new ways of working company-wide to two more teams within two months.

Led the company-wide adoption of new work methodologies across three core groups (new member acquisition, customer experience, customer value optimization), enhancing efficiency and outcomes.

Created and implemented a new OKR model and update cycle, improving strategic alignment and accountability across the organization.

Established a new Growth Required Document to standardize the shaping and sizing of new business opportunities and tests, enhancing strategic planning.

Led the direct-to-consumer education offering for Oxford International Digital Institute, enabling global student access to in-person and online courses.

Built and scaled the Growth team, identifying core markets and channels, including expansion into the Chinese market, and supported key hires.

Managed a new CMS tender and HubSpot rollout, driving user adoption and automating workflows by supporting the hiring of a CRM lead.

Developed the Product Department's processes and best practices, coaching the Product lead to build agile digital products.

Assisted the CMO in developing a 5-year long-term strategy and budget planning, identifying LLM and AI opportunities for future integration.

Reviewed and advised on the pricing structure project, overseeing changes to enhance market competitiveness.

Recommended new product improvements and advised CPO on roadmap and core missing features to align with updated pricing strategies.

Prepared the C-Suite for new pricing rollout and helped shape board plans, ensuring smooth implementation.

Helped the business navigate the pandemic, leveraging strategic marketing and growth consultancy to maintain operations and market position.

Managed an average order value of £75k selling prints from artists like Banksy and Andy Warhol.

Acted as a business consultant, dedicating 2-3 days a week to drive strategic initiatives and market positioning.

Grew Crowdfunding donations from £4M to £100M in annual transactions over 4 years, responsible for £100M in annual donations from 1.8M donors.

Built and led the dedicated Growth Department (Product, UX, UI, Design, Tech, Marketing, Data Science, BI), improving customer experience and satisfaction, contributing to a 10% increase in Crowdfunding performance in 2019.

Oversaw 18 product releases in 2019, including successful tests that increased average donation value by 8%, average page value by £120, and TipJar model from 5.1% to 6.4%.

Managed Marketing & Crowdfunding budgets exceeding £2.5M, covering web, mobile, social, email, radio, print, TV, and brand partnerships.

Led business model change from a flat 5% fee to a new tip-jar model, resulting in a 20% increase in gross revenue.

Reshaped the Marketing Department for operational efficiencies, leading B2B & B2C teams (Brand, CRM, PR & Comms, Social Media, Content, Search, Product Marketing, Events), establishing a global leader platform.

Achieved 70% Year-over-Year growth in the crowdfunding product from 2017 to 2018.

Led the marketing team of 21 (+5 overseas) through an acquisition, achieving a record year of profitability.

Engineered JustGiving's flywheel and growth loops, significantly improving acquisition, retention, and referral models.

Grew JustGiving Crowdfunding to become the UK market leader, increasing market share to over 60%.

Led Growth (Built ecosystem) strategy for JustGiving crowdfunding, resulting in a 311% increase Year-over-Year from 2016 to 2017.

Developed a consumer-focused social media sharing strategy, leveraging network effects to maximize the reach of JustGiving pages and increase money raised for both personal crowdfunders and charitable causes.

Restructured the Marketing team by introducing dedicated Content Marketing and Product Marketing teams, enhancing strategic focus and efficiency.

Provided strategic marketing and business advisory to a diverse client portfolio including JustGiving, Delivery Hero, and McLaren.

Developed go-to-market strategies for start-ups and challenger brands, driving their initial market entry and growth.

Conducted audits, training, and advisory for international marketing teams, enhancing their operational effectiveness.

Developed and implemented search and social media strategies, successfully positioning VoucherCodes as the brand leader in the discount market.

Managed European-wide search teams across Germany, France, and the Netherlands for five brands under a House of Brands setup.

Contributed to three acquisitions, including two French web properties valued over €60M, by participating in onboarding teams.